Psychological Processes in Social Media: Why We Click

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Rosanna E. Guadagno (University of Oulu, OASIS Research Unit, Faculty of Information Technology and Electrical Engineering, Finland)

Psychological Processes in Social Media

Why We Click

Rosanna E. Guadagno (University of Oulu, OASIS Research Unit, Faculty of Information Technology and Electrical Engineering, Finland)

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English

Academic Press Inc
27 January 2025

Media studies; Psychological methodology; Social, group or collective psychology

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

By: Rosanna E. Guadagno (University of Oulu OASIS Research Unit Faculty of Information Technology and Electrical Engineering Finland)
Imprint: Academic Press Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 360g
ISBN: 9780128113202
ISBN 10: 0128113200
Pages: 218
Publication Date: 27 January 2025
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.