PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Protecting the Brand, Volume I

Counterfeiting and Grey Markets

Peter Hlavnicka Anthony M. Keats

$41.95   $35.43

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Business Expert Press
30 November 2021
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

By:   ,
Imprint:   Business Expert Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   333g
ISBN:   9781637421512
ISBN 10:   1637421516
Pages:   350
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Peter Hlavnicka is a founder and CEO of Phi Ventures Pte. Ltd. as well as Venture Partner at R3i Ventures Pte. Ltd. based in Singapore and is specializing in deeptech and medtech, global IP commercialization, compliance, brand protection, and supply chain security. Previously as Director Brand Protections APAC at Fitbit, Director Pricing at Blackberry Ltd., Director IP Protection and Enforcement at Dolby Laboratories, Grey Market and Anti-counterfeiting at Nortel Networks; he led global IP protection and IP licensing efforts and also served as President and Treasurer of AGMA Global. Anthony M. Keats is a founding partner of Keats Gatien LLP, a leading intellectual property law firm in Los Angeles, California. He has developed and enforced the IP of rights holders against IP counterfeiters and pirates globally including the world's leading footwear, fashion, luxury goods, electronics, and entertainment entities as well as professional sports leagues and global sports competitions. Mr. Keats also represents numerous award-winning individual performing artists and producers in the protection of their creative work. Mr. Keats serves as a member of the College of Experts of Union des Fabricants, Paris, France and has served on the Board of Directors and Executive Committee of the International Anti-counterfeiting Coalition, Washington, D.C.

Reviews for Protecting the Brand, Volume I: Counterfeiting and Grey Markets

If you are involved in Brand Protection, you need this book! It is packed with practical information, including ways to leverage new technologies to support your work. And, it cuts through the clutter around a myriad of services that may assist you, helping you find the right fit for your organization.--Jacqueline A. Leimer, former Vice President and Associate General Counsel, Global Intellectual Property, Kraft Foods; former President, International Trademark Association The authors, clearly experts in their field, have provided a very useful guide for counsel, business executives and IP professionals faced with counterfeiting and grey-market challenges. I highly recommend this book.--Brian Monks, VP & Chief Security Officer at UL LLC Tony Keats is one of the top anticounterfeiting lawyers in the world. This book is an invaluable resource on anticounterfeiting and one of the only such guides available to practitioners as well as academics.--Barbara Kolsun, Director of the FAME Program and Professor of Practice, Cardozo Law School


See Also