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nendo

A Big Book of Small Ideas

Oki Sato Geneviève Gallot

$49.99

Hardback

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English
Thames & Hudson Ltd
15 February 2025
A large-format book that uncovers the secrets behind Nendo's unique creative process.

He named his firm 'Nendo', the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan's most prolific designers. At any given moment, he has hundreds of projects in the works - architecture, interiors, furniture, tableware, and more. 'There is nothing I would not design,' says Sato.

Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing - be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.

Featuring Sato's original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designer's unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.
By:  
Contributions by:  
Imprint:   Thames & Hudson Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 370mm,  Width: 260mm, 
Weight:   1.080kg
ISBN:   9780500026489
ISBN 10:   0500026483
Pages:   96
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Oki Sato is founder of the multi-award-winning Japanese design firm Nendo. Geneviève Gallot is former director of the Institut national du patrimoine and of the École nationale supérieure des arts décoratifs.

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