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Profitable Strategies for Bottom Markets

William K Torres

$53.95   $45.69

Paperback

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English
William K. Torres
26 March 2025
The purpose of this qualitative multiple case study was to explore how four Nigerian FMCG leaders developed and implemented successful strategies to operate profitably in BOP countries. Data were collected through semistructured interviews and from company website documents. Using data triangulation and thematic analysis, three key themes emerged: tailoring design and marketing strategies for diverse consumer segments; optimizing product packaging to balance affordability and quality; and adapting business practices to volatile market conditions.
By:  
Imprint:   William K. Torres
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 9mm
Weight:   227g
ISBN:   9782527639444
ISBN 10:   2527639445
Pages:   164
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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