Principles of Behavioral Economics: Bringing Together Old, New and Evolutionary Approaches

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Peter E. Earl (University of Queensland)

Principles of Behavioral Economics

Bringing Together Old, New and Evolutionary Approaches

Peter E. Earl (University of Queensland)

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English

Cambridge University Press
28 July 2022

Microeconomics; Behavioural economics

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.

By: Peter E. Earl (University of Queensland)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 243mm, Width: 168mm, Spine: 27mm
Weight: 920g
ISBN: 9781009095891
ISBN 10: 1009095897
Pages: 500
Publication Date: 28 July 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

1. What is behavioral economics?; 2. What motivates us?; 3. Why is life so full of problems for us to try to solve?; 4. How do we acknowledge problems and assess our options?; 5. How do we deal with uncertainty and ambiguity?; 6. How do we search for solutions to problems?; 7. Why do some things matter more than others?; 8. How do we choose?; 9. How can firms and governments influence our choices?; 10. What determines the productivity of an organization?; 11. How does the competitive process work?; 12. Are there any behavioral insights for macroeconomists?; 13. Can we be happy without destroying the environment?

Peter Earl is Honorary Associate Professor of Economics at the University of Queensland, Australia.

Reviews for Principles of Behavioral Economics: Bringing Together Old, New and Evolutionary Approaches

'Peter Earl has produced a magnificent volume. In it he overcomes a number of challenges. He offers a new visionary overview of the field of behavioural economics. He carefully and lucidly negotiates the different approaches in this area, offering some important and original critical insights. The readable and fluid style extends its appeal to a wider audience, including to scholars, young and old, in economics, business and management. This is a landmark contribution to behavioural economics and related fields.' Geoff Hodgson, Loughborough University