Pricing for Profitability

Activity-Based Pricing for Competitive Advantage

John L. Daly (Daly Consulting and Executive Education, Chelsea, Michigan)

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English

John Wiley & Sons Inc
08 October 2001

Cost accounting; Business strategy; Management of specific areas

Series: Wiley Cost Management Series

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost and sales volume and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering and cost accounting to achieve maximum profitability.

By: John L. Daly (Daly Consulting and Executive Education Chelsea Michigan)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 161mm, Spine: 22mm
Weight: 493g
ISBN: 9780471415350
ISBN 10: 0471415359
Series: Wiley Cost Management Series
Pages: 288
Publication Date: 08 October 2001
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Acknowledgements. Preface. Pricing for Profitability. Economics and Demand. Competitive Strategy and Pricing. Understanding Pricing Strategy. Costs. Activity-Based Costing. Activity-Based Pricing. Activity-Based Pricing Models. Influence of Capacity Utilization. Target Pricing. Price Negotiations. Conclusions and Summary. Glossary. Index.

JOHN L. DALY is President of Daly Consulting and Executive Education Inc., which provides consulting in pricing strategy and profit im-provement. Executive Education Inc. produces continuing professional education seminars for financial managers. Mr. Daly is also a former manufacturing company CFO.