Michael Hirsch is the co-founder of Start Sabbath and a passionate leader committed to helping the next generation unlock their potential. With over 25 years in nonprofit leadership, he has founded and led organizations that have impacted tens of thousands of students across states and countries through innovative programs in leadership, character, and entrepreneurship.An ORU graduate and world championship Ironman triathlete, Michael has completed 19 Ironman races, including the prestigious Kona event. He frequently speaks to schools and community groups, inspiring audiences to see the potential in youth to solve real-world problems.Michael's journey from elite athlete to advocate for sacred rest began when he discovered that true, sustainable achievement flows from communion with God-not endless striving. He and his wife, Selah, have been married nearly 20 years and live with their four children: Nya, Anchor, Tinsley, and Asher. Selah Hirsch is co-founder of Start Sabbath and founder of Express My Brand, where she works with CEOs, founders, and business leaders to build brands that drive growth and impact. Since launching her agency in 2011, she has helped leaders around the world clarify their message and amplify their influence through strategic brand development.Selah is passionate (and always caffeinated!) She understands the achievement-oriented mindset that drives many professionals to burnout. Her discovery of Sabbath as a sacred rhythm transformed her approach to both business and family life, proving that sustainable success flows from rest rather than relentless productivity.Selah brings practical wisdom to the Start Sabbath movement, helping families translate ancient practices into modern life. She and her husband Michael have been married for nearly 20 years and have four children-Nya, Anchor, Tinsley, and Asher.