Dr Bruce Kirchoff is a Professor of Biology at the University of North Carolina at Greensboro (UNCG). He has won the UNC Board of Governors Award for Excellence in Teaching, the Charles Edwin Bessey Teaching Award from the Botanical Society of America, and the Innovations in Plant Systematics Education Prize from the American Society of Plant Taxonomists. He studied scientific communication at the Alan Alda Center, storytelling with North Carolina storyteller Louise Kessel, and is a member of the Soylent Greensboro improv group.
An enormously useful book for students in the sciences, their faculty mentors and supervisors, and communication center practitioners. Written in a style that is both conversational and knowledgeably detailed, the book urges the scientific community to tell its stories better. -- Laura A Stengrim * Communication Center Journal 7(1) *