Prescribing HIV Prevention

Bringing Culture into Global Health Communication

Nicola Bulled

$189

Hardback

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English

Left Coast Press Inc
15 November 2014

Communication studies; Public health & preventive medicine; Medical sociology; HIV & AIDS

Series: Critical Cultural Studies in Global Health Communication

Critical health communication scholars point out that the acceptance of HIV risk prevention methods are bound inside inequitable structures of power and knowledge. Nicola Bulled’s in-depth ethnographic account of how these messages are selected, transmitted and reacted to by young adults in the AIDS-torn population of Lesotho in southern Africa provides a crucial example of the importance of a culture-centered approach to health communication. She shows the clash between traditional western perceptions of how increased knowledge will increase compliance with western ideas of prevention, and mixed messages offered by local religious, educational, and media institutions.

Bulled also demonstrates how structural and geographical forces prevent the delivery and acceptance of health messages, and how local communities shape their own knowledge of

health, disease and illness.

This volume will be of interest to medical anthropologists and sociologists, to those in health communication, and to researchers working on issues related to HIV.

By: Nicola Bulled
Imprint: Left Coast Press Inc
Country of Publication: United States
Volume: 1
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 566g
ISBN: 9781611323627
ISBN 10: 1611323622
Series: Critical Cultural Studies in Global Health Communication
Pages: 273
Publication Date: 15 November 2014
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Nicola Bulled has a Ph.D. in anthropology from the University of Connecticut and an MPH from the Boston University School of Public Health, USA. She has a growing track record in health-related publications, and health research among several populations in the U.S., Lesotho, and South Africa. She worked in public health with state and city HIV prevention programs, including the Boston Needle Exchange, prior to pursuing her doctorate degree. Originally from South Africa, she has a keen interest in the region. She became acutely aware of the effects of global health communication when she worked in Lesotho in 2004 establishing an US-funded HIV-testing clinic on a college campus. Her research was funded by the Fulbright Foundation.