Practical Frameworks for New-Age Digitalization Business Strategy

Poh Kiong Tee, Bee Lian Song, Ree Chan Ho

$473.95 $378.90

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

IGI Global
02 July 2025

Business strategy; Research & development management; Enterprise software

In today s digital landscape, businesses must adopt forward-thinking strategies to remain competitive. New-age digitalization implements advanced technologies and integrates them into every aspect of business operations to drive innovation, agility, and customer-centric value. Practical frameworks like digital transformation plans, data-driven decision-making, and platform-based systems become essential tools for organizations navigating this shift. These frameworks provide structured approaches for leveraging emerging technologies, while aligning digital initiatives with strategic business goals. Further research may present new strategies for effective sustainability and scalability. Practical Frameworks for New-Age Digitalization Business Strategy explores digitalization and sustainability practices and their impact on businesses in terms of marketing and management strategies for market demand and sustainable growth. It examines new approaches to market adaptability in the age of digitalization and sustainability. This book covers topics such as cloud computing, data privacy, and management studies, and is a useful resource for business owners, computer engineers, managers, academicians, researchers, and data scientists.

Edited by: Poh Kiong Tee, Bee Lian Song, Ree Chan Ho
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337320199
Pages: 538
Publication Date: 02 July 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Tee Poh Kiong is an Associate Professor in School of Management and Business at MILA University in Malaysia. He has more than 10 years industrial experiences in business management and more than 10 years’ experience in academia. He is also a certified digital marketing professional (DMI Pro) from Digital Marketing Institute. Dr Tee has been actively involved in research and publication. His research interests include digitalisation and talent management, digital society, consumer behaviour, digital transformation and sustainability marketing. Song Bee Lian is an Associate Professor in School of Management and Business at MILA University in Malaysia. Dr Song’s specific areas of research are consumer behaviour, digital marketing, strategic marketing, marketing sustainability, and corporate social responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals Ho Ree Chan , Ph.D., is an Associate Professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.