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Post Corona

From Crisis to Opportunity

Scott Galloway



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01 December 2020
The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world.

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
By:   Scott Galloway
Imprint:   Bantam
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 153mm,  Spine: 19mm
Weight:   313g
ISBN:   9781787634817
ISBN 10:   1787634817
Pages:   256
Publication Date:   01 December 2020
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Scott Galloway is the New York Times bestselling author of The Four and The Algebra of Happiness and a Professor of Marketing at New York University's Stern School of Business. A serial entrepreneur, he is the co-founder of Prophet, Red Envelope, L2 and Section4. In 2012, he was named one of the world's best business professors by Poets & Quants. He has served on the boards of directors of The New York Times Company, Urban Outfitters and Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy No Malice blog and Prof G YouTube channel reach millions. In 2020 Adweek named Pivot Business Podcast of the Year.

Reviews for Post Corona: From Crisis to Opportunity

Fast, fluent and persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read. * Financial Times * If there is a blunter, more opinionated, faster-talking expert on the internet than Scott Galloway, I haven't come across him. Or her. * Fortune * Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner. * Huff Post *

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