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Portrait of the Manager as a Young Author: On Storytelling, Business, and Literature

Philipp Schoenthaler Amanda DeMarco (Translator (French and German to English))

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MIT Press
15 August 2018
Fiction companions; Popular philosophy; Company secretary: role & responsibilities
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.

Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today, narrative is a privileged form of communication for organizations. In Portrait of the Manager as a Young Author, Philipp Schoenthaler explains this unlikely alliance between business and storytelling.

The contradictions are immediately apparent. If, as the philosopher Hans Blumenberg writes, stories are told to pass the time, managers would seem to have little time to spare. And yet, Schoenthaler reports, stories are useful in handling complexity. When digital information flows too quickly and exceeds the capacity of the human brain, narrative can provide communicative efficiency and effectiveness. Words and numbers both vouch for truth, are both instrumentalized by management, and are inextricably interdependent.

What happens, if narrative becomes ubiquitous? Does the commercialization of narratives have an effect on literature? Through the lens of storytelling, Schoenthaler explores the relationship between economics and literature and describes a form of writing that takes place in their shared spheres. Most books on storytelling in the corporate world are written by business writers; this book offers the perspective of an award-winning literary author, who considers both the impact of storytelling on business and the impact of business on literature.
By:   Philipp Schoenthaler
Translated by:   Amanda DeMarco (Translator (French and German to English))
Imprint:   MIT Press
Country of Publication:   United States
Volume:   12
Dimensions:   Height: 178mm,  Width: 114mm,  Spine: 11mm
ISBN:   9780262535748
ISBN 10:   0262535742
Series:   Untimely Meditations
Pages:   144
Publication Date:   15 August 2018
Recommended Age:   From 18 years
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unspecified

Philipp Schoenthaler, a Stuttgart-born writer, is the author of Nach oben ist das Leben offen, winner of the 2012 Clemens Brentano Prize. The German edition of Portrait of the Manager as a Young Author was awarded the Stuttgart Business Club Prize in 2016.

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