Mark Pack has extensive experience of conducting, commissioning and analysing political opinion polls, and his previous books include Bad News: What the Headlines Don't Tell Us (2020) and 101 Ways To Win An Election (2021).
Most Anticipated Books of Spring 2022-- Reaction A must-have book for all who follow the polls that is both informative and a really good read. Pack has done a great job. --Mike Smithson, PoliticalBetting.com I am so glad I read this valuable book. It wears its learning so lightly, but I found out so much I didn't know and needed to know. --Daniel Finkelstein