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MICHELE MICHELETTI is an Associate Professor of Political Science in the Department of Political Science at Stockholm University, Sweden.
This is a theoretically-sophisticated and empirically-rich examination of the increasingly important phenomenon of political consumerism. Micheletti's book is distinguished by its comparative focus, its social science framework, and its careful analysis of the ways in which the very nature of politics has been challenged and reshaped by consumer activists. I especially like her concept of 'individualized collective action, ' which nicely highlights the growing links between consumer behavior and politics. The book concludes with a valuable research agenda for the study of political consumerism. Scholars, politicians, and activists who seek to make sense of the meaning of political consumerism now have an excellent resource. Political Virtue and Shopping will take a prominent place on the bookshelf of 'required readings' in the area of consumer politics. --Lawrence Glickman, University of South Carolina This is a solid work of scholarship. It advances an important and novel thesis and situates its analysis both theoretically and empirically. --David Vogel, University of California at Berkeley
