PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Kealeboga Aiseng is senior lecturer in the journalism and media studies department at Rhodes University. Israel A. Fadipe is lecturer in the faculty of communication and media studies at Ajayi Crowther University. Phillip Mpofu is researcher at North West University.
African popular culture runs through the continent's heart in its apprehensions, joys, aspirations, and fragilities. Essays in this volume not only draw on a range of art forms to buttress these aspects, but also drive home the altruism of the producers whose insightfulness render complex phenomena in accessible formats and in that way educate Africa left behind by the forward march of capitalism. This edited collection is a tapestry of the uses of popular media for socio-political interventions, commentaries, and complaints. The various chapters draw from research on a number of countries in Africa and have all beautifully described, highlighted, and engaged with the various creative ways the subalterns and (sometimes) the elites have used cultural products to accentuate issues in their societies. This volume is an important addition to the literature on the political economy of the creative industry in Africa.
