Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

— —

Darren Lilleker (Bournemouth University, UK) Nigel Jackson

Political Campaigning, Elections and the Internet

Comparing the US, UK, France and Germany

Darren Lilleker (Bournemouth University, UK), Nigel Jackson

$200

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
14 February 2011

Comparative politics; Elections & referenda; Political campaigning & advertising

Series: Routledge Research in Political Communication

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.

By: Darren Lilleker (Bournemouth University UK), Nigel Jackson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 14mm
Weight: 560g
ISBN: 9780415572187
ISBN 10: 0415572185
Series: Routledge Research in Political Communication
Pages: 216
Publication Date: 14 February 2011
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK. Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.