Pocket Winners: How to develop the winning mindset to create standout mobile apps

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Ivo Weevers

Pocket Winners

Name: Pocket Winners
Price: 25.19 AUD
Availability: OutOfStock
ISBN: 9791224328421

How to develop the winning mindset to create standout mobile apps

Ivo Weevers

$27.95 $25.19

Paperback

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English

Ivo Weevers
13 May 2026

Product design; PDA & Handheld programming; Systems analysis & design

Summary
Details

Why do some mobile apps win our time and attention, whilst most fade into obscurity?

In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?

In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the ""Mobile Mindset"".

It is a framework of behaviours spanning five crucial levels:

1) Seeing differently

2) Proving promises fast

3) Obsessing about the funnel

4) Treasuring every detail

5) Navigating a non-mobile organisation.

Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).

Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives.

By: Ivo Weevers
Imprint: Ivo Weevers
Dimensions: Height: 216mm, Width: 140mm, Spine: 11mm
Weight: 263g
ISBN: 9791224328421
Pages: 166
Publication Date: 13 May 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active