Pivoting and Producing for Online TV

Australia's Transition

Alexa Scarlata

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English

Routledge
02 May 2025

Film theory & criticism; Cultural studies; TV & society

The introduction and diffusion of international subscription video-on-demand (SVOD) services in the 2010s represented the most significant disruption of established national broadcast and pay-TV ecologies in their long history. Using an in-depth Australian case study, this book narrates this profound period of proliferation. It also considers how incumbent commercial networks, pay-TV providers and public service broadcasters developed into online TV providers, albeit in assorted ways. In so doing, it conceives of the early impact of online TV (2015–2020) more broadly and acknowledges the role of both new and old TV players.

The industry-wide shift towards online TV over this period also impacted existing television drama production cultures. SVOD services provided a fruitful avenue for the distribution of existing archives and slowly began to support the production of new Australian content with an increasingly global focus. However, the formal arrival of online TV certainly did not usher in the boom in original local television drama many anticipated. Pivoting and Producing for Online TV: Australia's Transition advances the macro-analysis of television production strategies.

This book will be useful to students and researchers interested in media, film, and cultural studies.

By: Alexa Scarlata
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032712406
ISBN 10: 1032712406
Pages: 222
Publication Date: 02 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Introduction. Part 1: Pivoting to Online TV 1. Proliferation: Subscription Video-On-Demand as Online TV 2. Agitation: Commercial TV as Online TV 3. Reinvention: Public Service Broadcasting as Online TV. Part 2: Producing for Online TV 4. The Dramas of Producing Australian Drama 5. Producing “Television” Drama for SVOD 6. Recommending Australia to the World. Conclusion

Dr Alexa Scarlata is Lecturer in Digital Communication at RMIT University, Melbourne. She is a scholar of media and cultural industries. Her research considers internet-distributed television, content production and national screen policy.