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Pivot or Die

How Leaders Thrive When Everything Changes

Gary Shapiro

$59.99

Hardback

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English
William Morrow
14 February 2025
From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die.

As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot. 

Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a ""pivot"" framework for leaders in technology and beyond to stay flexible and agile:

The startup pivot: how startups can shake up industries and maximize the advantage of new ideas The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors

In laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.
By:  
Imprint:   William Morrow
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 22mm
Weight:   388g
ISBN:   9780063374775
ISBN 10:   0063374773
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Gary Shapiro is the president and CEO of the Consumer Technology Association, the U.S. trade association that represents more than 2,000 consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. He is the author of the New York Times bestsellers Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses and The Comeback: How Innovation Will Restore the American Dream.

Reviews for Pivot or Die: How Leaders Thrive When Everything Changes

"""In Ninja Future, Gary Shapiro paints a compelling picture of the accelerating pace of technology innovation, which is touching so many parts of our life, including health, home automation, and communication. Gary then goes on to provide an inspiring set of strategies to thrive in this exciting era. A terrific read for anyone working in industries touched by technology innovation, i.e., everyone!"" -- Hubert Jolly, Chairman and CEO, Best Buy ""Gary Shapiro's 'ninja' approach to business success is exactly what the American spirit is all about--impatient, bold, and agile. It's what propels the most innovative companies...as we continue to transform and make meaningful progress in the world."" -- Ursula Burns, Chairman and CEO of Xerox Corporation, on Ninja Innovation ""Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what's best for listeners, and artists."" -- Tim Westergren, Co-Founder of Pandora radio"


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