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Subhra R Mondal (Academician, Researcher, Author, and Writer) is a researcher in the Marketing Department of Southstar Management Institute at Duy Tan University. She received her PhD from the management faculty at IBCS, SoA University. Her research interests concern brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0 & digital recruitment. She has published around 10 Web of Science and 30+ Scopus-indexed research papers. She also edited 4 books with Springer Palgrave and IGI publications on digital entertainment, HR analytics, content marketing, Sustainable Development Goals and digital enterprises. She has 15+ years of experience in research and teaching. She is associated with different collaborative projects with European and Vietnamese organizations. Vasiliki Vrana is a Vice-Rector for Personnel, Student Welfare, and Lifelong Learning at the International Hellenic University and a Professor in the Department of Business Administration at the International Hellenic University. She served as a Collaborating Educational Staff at the Hellenic Open University and at the Open University of Cyprus. She has also worked as an Education Consultant in secondary education for three years. She has participated in many nationally and internationally funded research projects and has a long administrative career at the University. She holds a degree in Mathematics from the Aristotle University of Thessaloniki, a Master’s degree in Information Systems from the Hellenic Open University, and a PhD in Computer Science from the Aristotle University of Thessaloniki. Her research interests include Information and Communication Technologies in tourism and hospitality, AI applications, education evaluation, and Web 2.0 applications in tourism, health, and politics. She has widely published research work, two books, and more than 150 papers in academic journals, book chapters, and international conferences. She is a reviewer for many Web of Science and Scopus journals. Her publications have been cited in more than 1,900 papers by other authors. Subhankar Das is a senior researcher and associate professor at Duy Tan University (495th Position in QS ranking 2024) with 15+ years of collective experience in academia and research, helping students of Indian, African, and ASEAN universities excel. Over the years, his solo and collaborated projects at Duy Tan have garnered recognition from various government agencies. He has worked on 1 Government sponsored project as a PI. He has published in 12 Web of Science (SSCI, SCI, SCIE, ESCI) and 56 Scopus Elsevier, Emerald, Taylor, and Francis journals in the metaverse, marketing management, waste management, AI, digitalisation, blockchain, and analytics. He served as editor and author of 7 Scopus-indexed books with 26 book chapters published by reputed publishers like Springer, Elsevier, Palgrave, CRC, and IGI. He is a reviewer board member of journals like JHTT (Emerald), JHTE, and IJHCI (T&F). He also acts as PhD supervisor/co-supervisor for three universities in Italy, Poland, and Kenya.
