Philippine Digital Cultures

Brokerage Dynamics on YouTube

Cheryll Ruth Soriano, Earvin Charles Cabalquinto

$118.95 $95.30

Paperback

Forthcoming
Pre-Order now

QTY:

English

Routledge
01 December 2025

Humanities; Media studies

Series: Asian Visual Cultures

Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, YouTube and Brokerage Dynamics in Philippine Digital Cultures offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation.

By: Cheryll Ruth Soriano, Earvin Charles Cabalquinto
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781041184133
ISBN 10: 1041184131
Series: Asian Visual Cultures
Pages: 240
Publication Date: 01 December 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Chapter 1: Lights, Camera, and Click the Notification Bell!, Chapter 2: Digital Brokering, Chapter 3: Self, Chapter 4: Relationships, Chapter 5: Labour, Chapter 6: Politics, Chapter 7: YouTube and Beyond, Index, Bibliography

Cheryll Ruth R. Soriano is Professor in the Department of Communication at De La Salle University, Manila. Her research examines the relationships between cultural production and platformisation, dealing with questions of power, ideology and resistance in digital cultures in the global South. She co-edited the book, Asian Perspectives on Digital Culture: Emerging Phenomena, Enduring Concepts (Routledge). Earvin Charles B. Cabalquinto is a Lecturer in Communication in the School of Communication and Creative Arts (SCCA) at Deakin University, Australia. He is also a member of the Alfred Deakin Institute for Citizenship and Globalisation. His research unpacks the potentialities and politics of digital media use in a transnational context. He is author of (Im)mobile Homes: Family Life at a Distance in the Age of Mobile Media (Oxford University Press).