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Phebe, the Blackberry Girl (Edition2) by Avery Grant at Abbey's Bookshop,
Phebe, the Blackberry Girl (Edition2)
— —
Avery Grant

Phebe, the Blackberry Girl

Edition2

Avery Grant

$40.95   $34.58

Paperback

Not in-store but you can order this
How long will it take?
English
Alpha Editions
30 September 2025
Economic forecasting; Entrepreneurship; Small businesses & self-employed
Cash flow is not a spreadsheet afterthought; it is the operating tempo of a business. This book advances a simple, necessary lens: run the company on timing, not totals. Profit tells you whether the model works in theory; cash timing decides whether you survive the month. The argument is that founders should treat days outstanding, payment terms, and a rolling 13-week forecast as first-order design choices-baked into offers, delivery, and negotiations-rather than finance admin. It interrogates dilemmas most owners face but rarely formalise: how hard to push collections without burning goodwill; when to trade price for terms; how to smooth lumpy projects into subscription cash; when to pull emergency levers without harming the engine. Drawing from behavioural psychology (discounting, loss aversion), operations (queuing, constraints), corporate finance (working capital), and negotiation theory, it equips readers with practical scripts, checklists, and red-flag dashboards. Through short case studies, templates, and weekly exercises, readers install a 13-week cash model, a collections playbook, and a cadence that surfaces risk early. The outcome is a durable mental model-""cash before profit""-and a weekly ritual that produces fewer surprises and more sleep.
By:  
Imprint:   Alpha Editions
ISBN:   9789374121740
ISBN 10:   9374121743
Pages:   170
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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