Yvon Chouinard is the founder and former owner of Patagonia. He is a world-recognized fly fishing expert. He is the author of several books, includingSimple Fly Fishing: Techniques for Tenkara and Rod and ReelandLet My People Go Surfing(Penguin Press, 2006, 2016, and 2025). His home waters are Jackson Hole, Wyoming and Ventura, California. Craig Mathews, with his wife, Jackie, is the founder of Blue Ribbon Flies, a retail fly fishing outfitter base in West Yellowstone, Montana. Craig has authored five books on fly fishing in the western United States and Yellowstone National Park and is renowned as an expert fly fishing guide. Mauro Mazzois an FFF Certified Master and THCI Casting Instructor, and he writes and photographs on a regular basis for European fly fishing magazines. He has fished around the globe, from the Italian Alps to Himachal Pradesh, from Cuba to the Kola Peninsula. He lives in Milan, Italy.
""A minimalist manifesto for the modern angler, Pheasant Tail Simplicity is the perfect gift for fly fishers who believe less gear and more wisdom leads to more fish. . . . it’s both a practical guide and a celebration of simplicity in the sport."" - Fly Fisherman Magazine ""While this book features only a single main fly-tying material, it promotes an increasingly rare mindset: prioritizing knowledge, craft, and creativity."" -- The Drake ""Inspiring you to keep turning the pages, learning more and to adopt this book’s over-arching message of K.I.S.S. (Keep It Simple, Stupid)"" —The Mission Fly Fishing