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Petticoat Rule

Edition2

Elena Marceau

$47.95   $40.60

Paperback

Not in-store but you can order this
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English
Alpha Editions
30 September 2025
You don't need another plan you'll never open. You need a page you can run. This book replaces planning theatre with a working system you can read in a minute and execute for the next 90 days. If you're tired of meetings that produce eloquence but not evidence, you're in the right place. What's inside is practical and unsentimental: define the customer's pain in plain language, craft a promise you can keep, price with spine, pick fewer channels and make them work, and run a weekly cadence that compounds progress. You'll learn to build a
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*one page business plan
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*, convert it into a
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*90 day execution plan
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*, and hold a simple
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*operating cadence
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* that keeps teams calm and focused. Clear templates walk you through
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*offer and pricing model
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* choices,
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*channels and funnel design
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*, and the few KPIs that actually predict outcomes. You'll set a lightweight
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*risk register template
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*, understand
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*unit economics explained
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* in one line, and stop drowning in dashboards. This is for founders, operators, and small teams who want strategic clarity without corporate theatre. Expect fewer priorities, stronger promises, and a scoreboard that tells the truth. By the final chapter, you'll know exactly what to do next Monday-and what to stop doing. If you've been searching for
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*simple business strategy
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* and
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*strategic planning for small business
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* that respects your time and ambition, start here.
By:  
Imprint:   Alpha Editions
ISBN:   9789374123720
ISBN 10:   937412372X
Pages:   216
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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