Persuasive Signs

The Semiotics of Advertising

Ron Beasley, Marcel Danesi

$104.95 $84.28

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

De Gruyter Mouton
09 October 2002

Semiotics & semiology; Advertising

Series: Approaches to Applied Semiotics [AAS]

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviours by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic and digital form.

By: Ron Beasley, Marcel Danesi
Imprint: De Gruyter Mouton
Country of Publication: Germany
Volume: 4
Dimensions: Height: 230mm, Width: 155mm, Spine: 16mm
Weight: 503g
ISBN: 9783110173406
ISBN 10: 3110173409
Series: Approaches to Applied Semiotics [AAS]
Pages: 204
Publication Date: 09 October 2002
Recommended Age: College Graduate Student
Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Undergraduate , Undergraduate
Format: Hardback
Publisher's Status: Active

Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.

Reviews for Persuasive Signs: The Semiotics of Advertising

... an exceptionally lucid, challenging and innovative book about an important legal topic ... succinct and excellently structured text ... Porat and Stein's admirable text is one so timely, well expressed and ambitious in its aim that no scholar working in the field can afford not to read it carefully and address its thesis with determination. Modern Law Review, March 2003