Personalization and Digital Social Markets

Disrupting the Capitalist Economy

Tahir M. Nisar (University of Southampton, UK)

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Hardback

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English

Bloomsbury Academic
20 February 2025

Economics; Economic systems & structures; E-commerce: business aspects

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies radically new forms of relationships, both economic and social, among firms and customers. These new relationships are driving major changes in commercial and industrial firms’ policies and practices, and in turn, in the entire market economy. E-commerce trading, user-generated content, virtual communities, co-creation, influencer movements, FinTech, and sharing economies have strengthened the hands of consumers and have encouraged developments in cognitive technologies such as AI automation, which in turn create new ways of working and disruptions to traditional capital-labour relations.

Ultimately, what emerges from this study is a picture of how digital technologies unleash forces of change that are creating new forms of social and economic sharing arrangements and new forms of social organization.

For its empirical depth and and theoretical rigor, this book is essential reading for researchers and students interested in emerging, alternative forms of economics, business, and management, and particularly those interested in the digital economy and the state and future of capitalist markets.

By: Tahir M. Nisar (University of Southampton UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 164mm, Spine: 24mm
Weight: 640g
ISBN: 9781350444416
ISBN 10: 1350444413
Pages: 328
Publication Date: 20 February 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Tahir Nisar is a Reader at the University of Southampton Business School. He serves on the editorial boards of the Journal of Economics, Finance and Administrative Science, and Management Decision. He is the author of Smartphones and App Implementations for Productivity (2019) and co-author (with Roderick Martin and Peter D. Casson) of Investor Engagement: Investors and Management Practice under Shareholder Value (2007).