Bobby Borg, MCM is a former major label, independent, and DIY recording/touring artist with over 30 years experience working alongside the most respected musicians, songwriters, managers, producers, and A&R executives in the music industry. Currently Borg is a professor at the famed USC Thornton School of Music where he teaches Music Industry Communications and DIY Music Marketing. He is also the author of several books about the music industry including Business Basics For Musicians, Music Marketing For The DIY Musician, and Introduction to Music Publishing For Musicians. A life-long learner, Borg holds a BA in Professional Music from Berklee College of Music, certificates in Marketing Management, Project Management, and Instructor Development from UCLA, and a Masters degree in Communications Management (Phi kappa Phi) from the University of Southern California.
This book contains time-proven personal finance and investing wisdom to encourage musicians toward their dreams. In a noisy world where everybody wants to sell you something, this book is the music of common-sense investing. With short chapters that can be read in any order, actionable steps, and clearly-written text, this handy finance guide should be recommended course reading for any up-and-coming musician.