Perpetual Wealth: Five Entrepreneurial Truths to Rig the Legal, Tax, and Financial Systems, Increase Revenue,...

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Craig R Hersch

Perpetual Wealth

Five Entrepreneurial Truths to Rig the Legal, Tax, and Financial Systems, Increase Revenue,...

Craig R Hersch

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English

Ethos Collective
11 September 2025

Finance; Public finance; Investment & securities; Personal finance

The System is Rigged-Time to Make it Work in Your Favor!

The legal, tax, and financial systems weren't built with you in mind-they were designed to extract as much as possible from you and your businesses. The secret? Re-engineer them to favor you.

In Perpetual Wealth(TM), Florida Bar Board Certified Wills & Trusts attorney, CPA, and entrepreneur Craig R. Hersch dismantles traditional strategies to reveal how the ultra-wealthy do it-using counterintuitive tactics in entity structuring, trust design, and tax planning. Hersch reveals how to:

Own nothing, control everything-leverage your estate plan to fuel growth, protect assets, and keep you in command. Use tax laws as a weapon, not a weakness-use the IRS' logic against them to lawfully reduce your tax bill.

Lawsuits happen-stay untouchable-design an impenetrable legal fortress that keeps your wealth out of reach from creditors, litigants, and divorcing spouses. Never be at the bank's mercy. Create tax-free liquidity for cash flow and to pursue arising opportunities. Engineer a plan that outlives you-Design an ironclad estate plan that doesn't divide and dissipate but instead fortifies your businesses and assets for generations.

The wealthiest people don't just make money-they build systems that keep them and their families ahead. Perpetual Wealth(TM) is your blueprint for doing the same.

By: Craig R Hersch
Imprint: Ethos Collective
Dimensions: Height: 216mm, Width: 140mm, Spine: 18mm
Weight: 404g
ISBN: 9781636804774
ISBN 10: 1636804772
Pages: 348
Publication Date: 11 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Craig R. Hersch is a nationally recognized estate planning attorney, author, and practice development expert. He is the Senior Partner at the Sheppard Law Firm and a Florida Bar Board-Certified Wills, Trusts, and Estates Attorney and CPA. He has written numerous books and professional articles designed to educate clients and legal professionals. Beyond his legal practice, Hersch has an entrepreneurial background and is a sought-after speaker and educator. He delivers high-energy, insightful presentations on estate planning, tax, and business succession strategies. He has been married to Patti for over 35 years and has three amazing daughters and two wonderful sons-in-law.

Reviews for Perpetual Wealth: Five Entrepreneurial Truths to Rig the Legal, Tax, and Financial Systems, Increase Revenue, and Expand Your Freedom

""In Perpetual Wealth(TM), Craig R. Hersch unveils counterintuitive yet powerful entity structuring, trust creation, and tax planning strategies that can exponentially accelerate entrepreneurial success. With clarity and mastery, he reveals how to engineer a system built to endure for generations. Read it, implement it, and take control of your and your family's future."" -Justin Donald, #1 WSJ and USA Today Best-Selling Author, Founder of The Lifestyle Investor, Host of The Lifestyle Investor Podcast ""Most estate planning is focused on what happens after you're gone-but real freedom comes from designing systems that work for you while you're still here. Craig Hersch's Perpetual Wealth(TM) shows entrepreneurs how to create living, breathing, legal, tax, and financial structures that evolve with their lives and their success. This book is a guide to turning complexity into clarity, control into confidence, and ambition into achievement."" -Dan Sullivan, Co-Founder of Strategic Coach(R) ""Craig Hersch is the unusual estate planning attorney who understands that estate planning, income tax planning, and asset protection all need to work together. This is how I work with clients, and it's nice to see an attorney understand the critical relationship between these three aspects of a client's strategy."" -Tom Wheelwright, Author of Tax-Free Wealth: How to Build Massive Wealth by Permanently Reducing Your Taxes. ""As the creator of EOS(R), I've spent my career helping entrepreneurs build strong, sustainable businesses through systems and clarity. What Craig Hersch delivers in Perpetual Wealth is the often-overlooked foundation-legal, tax, and financial structures that silently power or sabotage a visionary's goals. Every serious entrepreneur must understand what Craig lays out in this book."" - Gino Wickman, Author of Traction & Shine, Creator of EOS