Performing Corporate Bodies

Multinational Theatre in Global India

Sarah Saddler

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English

Routledge
30 December 2024

Performance art; Theatre Studies; Asian history; Anthropology

Series: Routledge Advances in Theatre & Performance Studies

This book offers the first look at corporate theatre, a global management trend that uses dramatic techniques in workplace learning.

Drawing on a decade of research with artists, consultancies, drama schools, and multinational firms in India and across the Global South, Sarah Saddler provides a fascinating perspective on why theatre and performance are finding new legitimacy in corporate economies under late capitalism. Chapters spotlight how theatre is wielded by management to advance urgent corporate agendas, while examining corporate theatre’s impact on broader social transformations, such as the theatrical dimensions of management and shifting creative horizons for performance practitioners. Through vivid vignettes, Sarah Saddler argues that corporate theatre has become a mode of physical and psychological conditioning used to encode the cultural dimensions of global capitalism. Simultaneously, she uncovers how corporate theatre employs humor tactics that enable individuals to navigate systems of power, becomes a remedy for corporations grappling with the crushing competition of capitalism, and offers a critical perspective on artistic agency within the creative economy.

This book will be of interest to readers across the interdisciplinary humanities including theatre and performance studies, anthropology, sociology, and South Asian studies.

By: Sarah Saddler
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781032421421
ISBN 10: 1032421428
Series: Routledge Advances in Theatre & Performance Studies
Pages: 202
Publication Date: 30 December 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Acknowledgements Introduction Chapter 1: Dramatic Economies: Capitalism’s Theatrical Transformation Chapter 2: Theatre as “Designer Resistance:” The Humor Politics of the Body Corporate Chapter 3: Cultivating Peak Performers: Corporate Theatre in a VUCA World Chapter 4: The Performance Ecology of Corporate India Chapter 5: Corporate Theatre: A Global Performance Paradigm Conclusion Index

Sarah Saddler is an Assistant Professor of Theater in the Department of Fine and Performing Arts at Baruch College CUNY, where she teaches courses on arts management and leadership, applied theatre, theatre history, and improvisation.

Reviews for Performing Corporate Bodies: Multinational Theatre in Global India

"Performing Corporate Bodies is an exciting contribution to anthropology and South Asian studies. Saddler’s sensitive exploration of the uses of theatre in corporate training programmes in India provides novel insights into global business cultures and their social implications in postcolonial contexts. Carol Upadhya, National Institute of Advanced Studies, Bengaluru Is corporate theatre a sophisticated tool for organizations to control and constrain employees or is it a site of resistance and rebellion from neoliberal capitalism? Saddler’s answer is ""yes, and."" It is both and more and this lovely work that explores that complexity illustrated by ethnographic data from around the world – and perhaps most intriguingly from outside of Europe and the United States. A must read for every serious consumer of theatre and organizations. Steven S. Taylor, Foisie School of Business, Worcester Polytechnic Institute"