Reginold A. Royston is Associate Professor in the Department of African Cultural Studies and the Information School at the University of Wisconsin–Madison. His research explores digital media, sound studies, and technology in Africa and the Black diaspora. He has been doing qualitative research on new media since 2008, initially inspired by his years as a reporter and graphics editor at National Geographic, Village Voice Media, and Knight Ridder newspapers. He is a founding member of AI for Afrika. His work can be found at www.raroyston.com.