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Packaged Japaneseness

Weddings, Business and Brides

Ofra Goldstein-Gidoni



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24 February 1997
Sociology: customs & traditions; Anthropology; Weddings, wedding planners
Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than marriage, and hence on the activities of the wedding producers rather than its principal actors. Main themes are the invention and production of tradition - both Japanese and western - for the purpose of consumption; the commercial and gendered packaging of the bride; and presentations of Japaneseness both as practice and as metaphor.
By:   Ofra Goldstein-Gidoni
Imprint:   RoutledgeCurzon
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   380g
ISBN:   9780700704019
ISBN 10:   0700704019
Series:   ConsumAsian Series
Pages:   260
Publication Date:   24 February 1997
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active

Reviews for Packaged Japaneseness: Weddings, Business and Brides

' Packaged Japaneseness represents an unusual phenomenon in recent ethnography on Japan A new aspect is the incorporation of analytic perspectives and emphases that have proliferated in the field over the past decade.' - Walter Edwards, Journal of Japanese Studies

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