BILL HOLLINS undertakes consultancy in the area of new product development, where he is acknowledged as one of the world's leading authorities. He has worked extensively in industry and has a doctorate in Design Management from Strathclyde University. He also teaches at the Westminster Business School and Brunel University. He is widely published with several books and over ninety other publications to his credit. After several years working in industry, GILLIAN HOLLINS spent time undertaking research at Henley Management College. She is now Principal of Direction Consultants with Bill Hollins. Her primary area of interest is in the people side of the design process. She is a member of the Institute of Personnel and Development, and a member of the Institute of Employment Consultants.
Real and conceptually sound strategic advice for remaining competitive in the future business environment. This practical book establishes a realistic set of guidelines to enable organisations to shape their design strategy for the future, and offers tools, techniques and advice on how to implement what is proposed.The authors point the way for firms in all industries to eliminate failures and ensure continued prosperity, security and success. (Kirkus UK)