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Outside the Box

How Globalization Changed from Moving Stuff to Spreading Ideas

Marc Levinson

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Princeton University Pres
01 November 2020
Globalization has profoundly shaped the world we live in, yet its rise was neither inevitable nor planned. It is also one of the most contentious issues of our time. While it may have made goods less expensive, it has also sent massive flows of money across borders and shaken the global balance of power. Outside the Box offers a fresh and lively history of globalization, showing how it has evolved over two centuries in response to changes in demography, technology, and consumer tastes.

Marc Levinson, the acclaimed author of The Box, tells the story of globalization through the people who eliminated barriers and pursued new ways of doing business. He shows how the nature of globalization changed dramatically in the 1980s with the creation of long-distance value chains. This new type of economic relationship shifted manufacturing to Asia, destroying millions of jobs and devastating industrial centers in North America, Europe, and Japan.

Levinson describes how improvements in transportation, communications, and computing made international value chains possible, but how globalization was taken too far because of large government subsidies and the systematic misjudgment of risk by businesses. As companies began to account properly for the risks of globalization, cross-border investment fell sharply and foreign trade lagged, long before Donald Trump became president and the coronavirus disrupted business around the world.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

'Levinson deals lucidly with thorny matters of fiscal and trade policy, and though his book presupposes an interest in such things, it requires no background in economics to follow it. A rational, welcome exploration of an international trade that is now at a crossroads, becoming less global than regional.' - Kirkus Reviews 'Outside the Box is most useful as a chronicle of how the pre-2008 model of complex, globe-spanning, just-in-time manufacturing has been exposed as fragile, inefficient, and opaque.' - strategy+business
By:   Marc Levinson
Imprint:   Princeton University Pres
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 156mm, 
ISBN:   9780691218892
ISBN 10:   0691218897
Series:   Princeton ANZ Paperbacks
Pages:   280
Publication Date:   01 November 2020
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Reviews for Outside the Box: How Globalization Changed from Moving Stuff to Spreading Ideas

Marc Levinson's The Box is the best single book about globalization as it struck and remade the world. His Outside the Box is a superb look at how globalization is itself changing--and in the process hopefully changing us from a world in which globalization has big winners and losers to one in which globalization is truly win-win.--J. Bradford DeLong, coauthor of The End of Influence: What Happens When Other Countries Have the Money Levinson deals lucidly with thorny matters. . . . A rational, welcome exploration of an international trade that is now at a crossroads, becoming less global than regional.--Kirkus Reviews


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