Our LadBaby Journey: Success, Sacrifice and Sausage Rolls, the instant Sunday Times bestseller

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Mark Hoyle Roxanne Hoyle

Our LadBaby Journey

Success, Sacrifice and Sausage Rolls, the instant Sunday Times bestseller

Mark Hoyle, Roxanne Hoyle

$26.99

Paperback

Forthcoming
Pre-Order now

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English

Sphere
26 August 2025

Film, TV & Radio; Autobiography: arts & entertainment; Memoirs; Graphical & digital media applications

LadBaby has millions of fans around the world, but the journey to success has been anything but easy. Mark and Roxanne Hoyle, for the first time ever, will pull back the curtain to tell the true story of how they came from nothing and achieved success against all the odds.

A working class family who started off living on

20 a week and ultimately became bestselling authors, record-breaking musicians, and world-famous influencers, the Hoyles have overcome dyslexia, industry rejection, death threats, family betrayal and more - and now they're ready to tell their story.

From Mark and Rox's first meeting, to their reaction when Mark's first video went viral, and the moment they learned they had a no 1 single; to discussing sausage rolls with Elton John, becoming parents, and releasing their first book - LadBaby share all the major moments in their lives, including the crazy highs and tumultuous lows.

LadBaby has already captured the hearts of families across the nation with their honest and uproariously funny videos, their bestselling children's books, and their five UK number one singles at Christmas. Now is the perfect moment for fans to hear their their full story for the first time, in their own words.

By: Mark Hoyle, Roxanne Hoyle
Imprint: Sphere
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 126mm, Spine: 22mm
ISBN: 9781408734193
ISBN 10: 1408734192
Pages: 352
Publication Date: 26 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Mark and Roxanne Hoyle are the online family entertainment personalities and comedy duo behind LadBaby and LadBabyMum. Along with their two children Phoenix and Kobe, the LadBaby family, known for their parent hacks, pranks and love for sausage rolls, have amassed over 13 million followers. Mark began the LadBaby Instagram channel when his wife was pregnant with their first child. From what started as a fun social media documentation of becoming a father, the LadBaby family has gone well beyond the world of social media, disrupting the world of music, literature, and more. In just six years, through their hilarious family videos, chart-topping Christmas charity songs, hit podcast series, bestselling children's books and nation-wide clothing lines, the married couple have become one of Britain's most well-known and best-loved families.