Opportunity Recognition

15 Approaches for More Business Growth

Andreas Engelen, Clara von Gagern, Monika Engelen

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English

Springer
24 March 2023

Economics; Economic growth; Business & management; Business innovation

"The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth (""opportunities""). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses.

The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.

The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops."

By: Andreas Engelen, Clara von Gagern, Monika Engelen
Imprint: Springer
Edition: 1st ed. 2023
Dimensions: Height: 240mm, Width: 168mm,
Weight: 479g
ISBN: 9783658398101
ISBN 10: 3658398108
Pages: 266
Publication Date: 24 March 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction to and significance of the topic of opportunity recognition.- On the concept of opportunity recognition in companies.- Company-related tools of opportunity recognition.- Customer-related tools of opportunity recognition.- Market-related tools of opportunity recognition.- Environment-related tools of opportunity recognition.- Summary overview and classification of the tools for opportunity recognition.

Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. In recent years, he has published several studies on entrepreneurial/innovation-oriented management in international and national journals. Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at McKinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty. Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.