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Ontologies and Natures

Knowledge about Health in Visual Culture

Milton Fernando Gonzalez Rodriguez

$180

Hardback

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English
Lexington Books/Fortress Academic
08 September 2022
In Ontologies and Natures: Knowledge about Health in Visual Culture, Fernando Gonzalez Rodriguez argues that visual culture offers insights into how societies perceive the role of nature in their own and others' pursuits to cure and care for the human body. By using a set of visual surfaces and artefacts as entry points—such as vlogs, toys, cosmetics, psychotropics, stamps, posters, and animation, among others—the book sheds light on the evolution, circulation, and rootedness of ideas about nature as a healing source. The first part of the book considers how visual culture operates as a vehicle to diffuse, transmit, mediate, and communicate health-related knowledge and imaginaries about the role of nature in medicinal therapies (e.g., a dictionary). The second part explores the process by which nature becomes a consumable, encapsulated in objects defined by their visual and material traits. The author focuses on items such as labels on packages of herbal cosmetics and infographics about superfoods. In the third part, Gonzalez Rodriguez examines the situatedness of health within two physical contexts: geographical and mental. Methodologically, the book is informed by historical sources, visual-virtual ethnography, content analysis, and semiotic-linguistic analysis of objects from all corners of the globe, paying particular attention to Indigenous traditional knowledge(s).
By:  
Imprint:   Lexington Books/Fortress Academic
Country of Publication:   United States
Dimensions:   Height: 238mm,  Width: 157mm,  Spine: 19mm
Weight:   476g
ISBN:   9781666909494
ISBN 10:   1666909491
Pages:   224
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Fernando Gonzalez Rodriguez is visiting scholar in the Department of History and Philosophy of Science at University of Cambridge and Leibniz Institute for Educational Media | Georg Eckert Institute (Leibniz Association). He is also a a Marie Curie Fellow at KU Leuven.

Reviews for Ontologies and Natures: Knowledge about Health in Visual Culture

""Conceptions and practices of health enact cultural understandings of nature as much as they reflect the state of our knowledges of the natural world and our place within it. By showing how these knowledges are asserted, materialized, and performed through visual representations, Fernando Gonzalez Rodriguez brings forth the social and cultural encounters, tensions, hierarchies, and exclusions that underscore universalist discourses of health, suggesting that epistemic inclusivity may better be approached by embracing nature as an essentially unstable object of human knowledge."" --Inanna Hamati-Ataya, Principal Research Associate at CRASSH, University of Cambridge ""In this engaging and insightful study, Gonzalez Rodriguez takes the reader on a enlightening journey across time and space, languages, cultures, and modes of knowing to show the role visual culture plays in conveying ideas about nature as a healing source for the human body. Drawing on interdisciplinary methodology, contextualized analysis, and an extremely wide range of case studies--which encompass artefacts as diverse as fictional films, documentaries, vlogs, toys, stamps, and infographics, among others--the author argues convincingly that visual forms should be understood as epistemic sites that mobilize local imaginaries, ideologies, and epistemologies of health, nature, and wellness."" --Maria Chiara D'Argenio, University College London ""Gonzalez-Rodriguez surveys the ways in which nature is represented as a fountain of health and beauty. Ranging geographically and blending theoretical insights with concrete examples of everyday social practices, the author shows how different cultural communities share a perception of nature as the ultimate basis of wellbeing and the source of remedies for our ills. This book's topics could not be more compelling and significant."" --Hólmfríður Garðarsdóttir, University of Iceland """"Ontologies and Nature draws our attention to the ordinary visual surfaces and brilliantly show how they function as epistemic sites, as indications of the multiple ways knowledge about nature is produced and disseminated. Undermining the idea of a singular ontology, Fernando Gonzalez Rodriguez contextualizes the relationship among nature-knowledge-health. The social becomes the underlining aspect of this triadic relation. Gonzalez Rodriguez does us all a service by his vivid descriptions of how the mundane reveals diverse worldviews of nature and offers bioclusivity as the theoretical framework to understand them."""" --Maria Rentetzi, University of Erlangen-Nuremberg (FAU) ""Conceptions and practices of health enact cultural understandings of nature as much as they reflect the state of our knowledges of the natural world and our place within it. By showing how these knowledges are asserted, materialized, and performed through visual representations, Fernando Gonzalez Rodriguez brings forth the social and cultural encounters, tensions, hierarchies, and exclusions that underscore universalist discourses of health, suggesting that epistemic inclusivity may better be approached by embracing nature as an essentially unstable object of human knowledge."" ""Gonzalez-Rodriguez surveys the ways in which nature is represented as a fountain of health and beauty. Ranging geographically and blending theoretical insights with concrete examples of everyday social practices, the author shows how different cultural communities share a perception of nature as the ultimate basis of wellbeing and the source of remedies for our ills. This book's topics could not be more compelling and significant."" ""In this engaging and insightful study, Gonzalez Rodriguez takes the reader on a enlightening journey across time and space, languages, cultures, and modes of knowing to show the role visual culture plays in conveying ideas about nature as a healing source for the human body. Drawing on interdisciplinary methodology, contextualized analysis, and an extremely wide range of case studies--which encompass artefacts as diverse as fictional films, documentaries, vlogs, toys, stamps, and infographics, among others--the author argues convincingly that visual forms should be understood as epistemic sites that mobilize local imaginaries, ideologies, and epistemologies of health, nature, and wellness."" ""Ontologies and Nature draws our attention to the ordinary visual surfaces and brilliantly show how they function as epistemic sites, as indications of the multiple ways knowledge about nature is produced and disseminated. Undermining the idea of a singular ontology, Fernando Gonzalez Rodriguez contextualizes the relationship among nature-knowledge-health. The social becomes the underlining aspect of this triadic relation. Gonzalez Rodriguez does us all a service by his vivid descriptions of how the mundane reveals diverse worldviews of nature and offers bioclusivity as the theoretical framework to understand them.""


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