Objects of Desire

Name: Objects of Desire
Price: 101.37 AUD
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ISBN: 9781403901705

Consumer Behaviour in Shopping Centre Choices

C. Dennis

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Hardback

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English

Palgrave Macmillan
01 March 2005

Consumerism

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximise profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

By: C. Dennis
Imprint: Palgrave Macmillan
Country of Publication: United States
Edition: 2005 ed.
Dimensions: Height: 216mm, Width: 140mm, Spine: 20mm
Weight: 521g
ISBN: 9781403901705
ISBN 10: 1403901708
Pages: 271
Publication Date: 01 March 2005
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

PART I: INTRODUCTION AND BACKGROUND Introduction Background PART II: WHY PEOPLE SHOP WHERE THEY DO - SHOPPERS' RESPONSES TO ATTRIBUTES OF SHOPPING CENTRES Research Questions, Methodology and Questionnaire Design for Part 2 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop The Shopping Centre as a Brand The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boundaries and the UK Retail Hierarchy Marketing Segmentation for Shopping Centres PART III: CONSUMER PSYCHOLOGICAL PROCESSES IN SHOPPING CHOICES Shoppers' Motivations in Choices of Shopping Centres An Environmental Psychology Approach to Consumers Choices of Shopping Centres An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: The Savannnah Hypothesis of Shopping PART IV: FUTURESCAPES Shoppers' Motivations for E-Shopping E-Shopping Compared with Shopping Centres Conclusions and Implications

Charles Dennis is a Chartered Marketer and lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.