Nursing the Image

Media, Culture and Professional Identity

Julia Hallam

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English

Routledge
31 August 2000

Cultural studies; Media studies; Gender studies, gender groups; Nursing sociology

"Ideas of ""nursing"" and ""nurses"" carry a powerful social charge. The image of the nurse continues to be a symbol of caring and of duty at the same time as it projects a view of femininity, ""stereotypical"" in its gender relations. How has this image come to be constructed? An empirical investigation of representations of nursing practices in Britain, focusing on publicity and promotional materials and their relationship to popular fictional narratives, reveals a strong correlation between what are usually described as discrete forms of signification. Recruitment images, the public face of the profession, provide an important source of information and inspiration for those considering nurse training. Julia Hallam, considers the ""image"" of nursing and how it has been constructed, contributing to debates surrounding gender and occupational identity, she draws from a wide range of sources including biographies, marketing and recruitment literature, popular fiction (e.g. Mills & Boon) and film (e.g. Carry On films). The book should provide a valuable source for undergraduate and postgraduate students on courses such as the social history of nursing; the understanding of health and illness; women's studies and gender studies; and sociology courses focused on cultural or gendered study of health."

By: Julia Hallam
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 19mm
Weight: 470g
ISBN: 9780415184557
ISBN 10: 041518455X
Pages: 256
Publication Date: 31 August 2000
Audience: College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

Julia Hallam is Director of English and Communication Studies, University of Liverpool.

Reviews for Nursing the Image: Media, Culture and Professional Identity

Historians, sociologists, and others may find this book significant to the study of social change and the impace of this predominately female occupational group in society...Those who want more than a peek at 'the masculine vision of profession' as displayed by Dr. Green of ER -- those who want the opportunity to discover the idea of nurses impacting society--will find this book interesting. <br>-J. Clawson, CHOICE, May 2001 <br>