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(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Brooke Erin Duffy



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Yale University Press
15 August 2017
Popular culture; Media studies; Labour economics; E-commerce: business aspects; Internet guides & online services
An illuminating investigation into a class of enterprising women aspiring to make it in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms-from blogs to YouTube to Instagram-in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose passion projects amount to free work for corporate brands.

Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can make it -and stand out among freelancers, temps, and gig workers-Duffy asks us all to consider the stakes of not getting paid to do what you love.
By:   Brooke Erin Duffy
Imprint:   Yale University Press
Country of Publication:   United States
Dimensions:   Height: 210mm,  Width: 140mm,  Spine: 27mm
Weight:   499g
ISBN:   9780300218176
ISBN 10:   0300218176
Pages:   320
Publication Date:   15 August 2017
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Unspecified

Brooke Erin Duffy is an assistant professor in the Department of Communication at Cornell University and the author of Remake, Remodel: Women's Magazines in the Digital Age.

Reviews for (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Contrary to optimists who hoped that the internet would bail women out of the family-career bind, Duffy finds that female 'digital-media hopefuls' rarely get paid for their work. The phenomenon Duffy describes is fascinating. -Frances McCall Rosenbluth, coauthor of both Forged Through Fire and Women, Work, and Politics -- Frances Rosenbluth Duffy's critically astute study reveals the intersection of pleasure and power in contemporary capitalism and clearly articulates an essential new perspective on digital labor. - Kylie Jarrett, author of The Digital Housewife -- Kylie Jarrett This immensely valuable book reveals the trapdoor for female workers who pursue their talents on social media. Duffy expertly dissects a system which attracts many, rewards a few, and exploits the rest. - Andrew Ross, author of Nice Work If You Can Get It: Life and Labor in Precarious Times -- Andrew Ross This rich, original, and insightful book introduces a new concept-aspirational labor-for thinking about contemporary creative work and shows how gender and social media are intimately entangled with it. Highly recommended! -Rosalind Gill, author of Gender and the Media -- Rosalind Gill

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