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No Filter

The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

Sarah Frier



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15 April 2020
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR 'Deeply researched and highly entertaining.' The Times 'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Clear-eyed and objective.' New York Times The extraordinary inside story of how Instagram became the world's most successful app In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now.

In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life- from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg.

But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.

The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us.

_____ One of the best books of the year according to- The Times Fortune Financial Times Inc Economist Newsweek
By:   Sarah Frier
Imprint:   Century
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 153mm,  Spine: 153mm
Weight:   428g
ISBN:   9781847942531
ISBN 10:   1847942539
Pages:   352
Publication Date:   15 April 2020
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Out of Print

Sarah Frier reports on social media companies for Bloomberg News from San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. She is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter is her first book. @sarahfrier

Reviews for No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

Riveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram's formidable, maybe even terrifying, reach. -- Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of Enron A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication. -- Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and Betrayal Frier landed interviews with Instagram's founders, executives, and competitors to chronicle the company's meteoric growth. -- BUSINESS BOOKS YOU NEED TO READ IN 2020 * INC * A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling. -- Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future Deeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of Instagram influencers . * THE TIMES *

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