NFTs Are a Scam / NFTs Are the Future

The Early Years: 2020-2023

Bobby Hundreds

$34.99

Paperback

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English

Picador USA
29 October 2024

Fashion & textiles: design; Finance; E-commerce: business aspects; Manufacturing industries; Online finance & investing

Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before.

But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.

In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age.

Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what's been going on-and why it's worth paying attention to-it is the perfect primer.

By: Bobby Hundreds
Imprint: Picador USA
Country of Publication: United States
Dimensions: Height: 201mm, Width: 126mm, Spine: 21mm
Weight: 276g
ISBN: 9781250335821
ISBN 10: 1250335825
Pages: 304
Publication Date: 29 October 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Bobby Kim, also known as Bobby Hundreds, is the author of This Is Not a T-Shirt. He is an illustrator, a documentarian, a designer, and a writer. In 2003, he cofounded The Hundreds, a global men's streetwear brand and editorial platform, with Ben Shenassafar and a few hundred bucks. Bobby lives in Los Angeles with his wife and two sons.