Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.
Edited by:
Peter Swann Imprint: Routledge Country of Publication: United States Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 453g ISBN:9780815359494 ISBN 10: 0815359497 Series:Routledge Library Editions: The Economics and Business of Technology Pages: 402 Publication Date:28 January 2020 Audience:
General/trade
,
College/higher education
,
Professional and scholarly
,
ELT Advanced
,
Primary
Format:Paperback Publisher's Status: Active