New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States...

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William Boddy

New Media and Popular Imagination

Launching Radio, Television, and Digital Media in the United States

William Boddy

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English

Oxford University Press
01 September 2004

Media studies; Radio & television industry; Internet guides & online services

Series: Oxford Television Studies

New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.

By: William Boddy
Imprint: Oxford University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 157mm, Spine: 12mm
Weight: 291g
ISBN: 9780198711452
ISBN 10: 019871145X
Series: Oxford Television Studies
Pages: 192
Publication Date: 01 September 2004
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction ; 1. Cinema and Wireless in Turn of the Century Imagination ; 2. The Wireless Nation: Defining Radio as a Domestic Technology ; 3. The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV ; 4. US Television Abroad: 1960 - 1990 ; 5. 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s ; 6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK ; 7. Redefining the Home Screen: The Case of the Digital Video Recorder ; 8. Marketers Strike Back: Virtual Advertising ; 9. 'How God Watches Television': Early Responses to Digital TV ; 10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV ; 11. 'Too easy, too cheap, and too fast to control': Intellectual Property Battles in Digital TV ; Select Bibliography

William Boddy is Professor in the Department of Communication Studies at Baruch College and Co-Ordinator of the Film Studies Program at the Graduate Center, both of the City University of New York.

Reviews for New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States

<br> A concise yet complete overview of public consciousness of new media. Boddy is a distinguished media historian, and he offers here a fascinating, fresh look at the history of the technology and social impact of cinema, early radio, television, computers, cable television, and digital media. ... Very well researched and indexed, this book should be in all collections supporting study of broadcast history, media, and communication. Essential, upper-division undergraduates and above. --Choice<br>