New Business Development Strategies for Achieving Sustainable Growth

Sriram Ananthan, Amit Kohli, Thirupathi Manickam , T. Dhanabalan

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Hardback

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English

IGI Global
10 September 2025

Development economics; Research & development management; Sustainability

In an increasingly competitive and fast-paced global economy, sustainable business success hinges on the ability to innovate, adapt, and execute well-informed strategies. The modern entrepreneur or business leader must navigate complex challenges, from securing funding and managing teams to leveraging technology and aligning operations with long-term goals. Strategic frameworks that integrate both foundational business principles and emerging trends are essential for building resilient, scalable enterprises. By promoting agility, innovation, and sustainability, this topic directly supports economic development and empowers a new generation of leaders to create lasting, positive impact across industries and communities. New Business Development Strategies for Achieving Sustainable Growth provides a comprehensive road map to build, grow, and sustain successful businesses in an ever-changing global market. It bridges the gap between theoretical knowledge and practical application, equipping readers with actionable strategies to navigate challenges, leverage opportunities, and achieve long-term business success. Covering topics such as adaptive business, digitalization, and property management, this book is an excellent resource for entrepreneurs, business owners, managers, executives, students, consultants, educators, researchers, academicians, and more.

Edited by: Sriram Ananthan, Amit Kohli, Thirupathi Manickam, T. Dhanabalan
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 21mm
Weight: 844g
ISBN: 9798337320489
Pages: 500
Publication Date: 10 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Thirupathi Manickam, currently working as an assistant professor in the Department of Professional Studies at Christ University, Bangalore, one of the leading institutions accredited in NIRF, NBA, and NAAC. He has more than 7 years of teaching and Research experience. He has been teaching and guiding the B.Com, B.Com (CA) BBA, M.Com students in various colleges in Karnataka & Tamil Nadu like Acharya Bangalore B-School, Sambhram Academy of Management Studies, Acharya Institute of Graduate Studies from Bengaluru & Don Bosco College (Arts & Science) Dharmapuri Tamil Nadu. He has secured an M.Com (General) & M.Phil from Thiruvalluvar University- Vellore and Ph.D in Alagappa University- Karaikudi in E-Commerce & Digital Payments. He also cleared TN-SET & K-SET eligibility examinations which are conducted Tamil Nadu & Karnataka. He was the Resource person in National level seminar on ""Influence of Digital Marketing in Development of Rural Youth"" Organised by Don Bosco College, Dharmapuri- Tamil Nadu. He has Organized seminar and Workshops on ""Entrepreneurial Development, SPSS & AMOS, Plagiarism Free Report Reporting, Report Writing techniques, Environmental Ecosystem, Intellectual Property rights and Business Innovation and Replead Consumer Protection Act-2019"". His areas of expertise are Financial Accounting, Corporate Accounting, Financial Management, Management Accounting, Taxation, Business Statistics, E-Business, E-Business and Computerized Accounting. Research Perspectives He has 68 citations and 4 h-Index and has published 28 research papers in Scopus, Web of Science, UGC-CARE, and UGC-approved and leading international journals. He has also presented 15 papers at national and international conferences. He has also participated in over 50 seminars, conferences, FDP & workshops at National and International Levels. He is a Reviewer in several journals, including Scopus and Web of Science Indexed Journal, and an Editor in ""International Journal of Commerce and Management Research"". He is holding professional membership in ""Education Research and development Association"".