Navigating the Risks and Rewards of ChatGPT

Edited by:   Dilip S. Mutum, Pawan Kumar, Hitesh Jhanji, S.S. Dadwal
Imprint:   Engineering Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798337308784
Pages:   352
Publication Date:   26 September 2025
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Dr. Pawan Kumar Professor of Marketing at Lovely Professional University, Dr. Kumar has over 18 years of experience in academics and 2 years in Industry. His research spans sustainability, green entrepreneurship, and the sharing economy. As an editorial board member for reputed Scopus-indexed journals, Dr. Kumar contributes his editorial expertise and deep understanding of sustainable business practices. With successful edited book projects for publishers such as IGI Global, Emerald, and TaylorFrancis. He brings a well-rounded perspective on integrating sustainability within entrepreneurial models. His role in this book includes guiding the theoretical frameworks on sustainable entrepreneurship and supporting emerging green business models in alignment with the SDGs. Sumesh Dadwal is working as Sr Lecturer of Strategy at LSBU. He has 22 years of experience in teaching, academic research, eLearning, and educational quality management, associated with various UK universities such as the Northumbria University London, University of Glyndwr, UWL Birkbeck College, University of London, University of Plymouth, University of Falmouth, Ulster University, and the University of Roehampton, Bucks New University UK. He has previously worked as a Project engineer in Construction projects and a Quality annaliyt in the Supply chain. He has also been associated with QAA UK, the higher education quality assurance agency of the UK. Sumesh specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, and business in Emerging markets, He is an active researcher undertaking analysis in the service sector, promotional strategies in the emerging markets, Augmented reality marketing and consumer behaviour. He has written various research papers, edited five ooks, written many book chapters in other edited books, and has led research activities at various levels. AREAS OF RESEARCH • Technology-Enabled Marketing To Connected Consumers. • Business Promotion Strategies In Emerging Markets • Augmented Reality • Digital & Social Media Marketing