Antonio Pesqueira is a healthcare and pharmaceutical commercial and supply chain management leader, with an emphasis on technological advancements and process improvement. Concurrently, he holds esteemed academic positions as a professor and research fellow at ISCTE/IUL. Within the Technology and Architecture Research Department, he contributes to the Ph.D. program, focusing his research on digital technologies, healthcare data management, blockchain, and the nexus of innovation and business management. He has notably chaired the Pharmaceutical Supply Chain & Security World Forum and is often invited as a keynote speaker at events such as the Pharma Track & Trace, and Serialization & Labeling Summit. Co-authored more than 20 scholarly articles and book chapters that have been featured in prestigious scientific journals. These include the Journal of Business Research, Future Generations Computer Systems, Journal of Medical Systems, Knowledge Management, WSEAS Transactions on Business and Economics, and Information Systems Frontiers, to name a few. Moreover, his outstanding contributions have been acknowledged at various peer-reviewed international conferences. Furthermore, serves as a reviewer for journals including Pharmaceutical Medicine (PHMA) and BMC Medical Informatics and Decision Making. He possesses certifications in data science and agile coaching and plays an instrumental role in the scientific review committee for the AICONF'23 program at Oxford University. Andreia Machado has a PhD in Engineering and Knowledge Management (UFSC), a Master's in Scientific and Technological Education (UFSC), a specialist in Literacy and a degree in Pedagogy (UDESC) and Management Processes. She is a reviewer for the journal Educação e Pesquisa scielo. She is an Ad Hoc reviewer for national and international journals. She is a member of the Editorial Committee of the Journal of Studies in Social Sciences and Humanities. She teaches subjects on the Pedagogy degree course at Faculdade Municipal da Palhoça and on the Administration and Production Engineering courses at Faculdade do Vale. of Itajaí Mirim/UNIASSELVI. Professor at the Leonardo da Vinci University Center. Evaluator for the Anísio Teixeira National Institute for Educational Studies and Research (Ministry of Education). She has worked in education for over 25 years. She has experience in the following areas: education, distance education, management, hybrid teaching, digital technologies, active methodology, knowledge media, entrepreneurship, innovation habitat and knowledge management. She is the author of numerous articles and book chapters published in national and international journals.