Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations

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Christina Lubinski (Copenhagen Business School)

Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations

Christina Lubinski (Copenhagen Business School)

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English

Cambridge University Press
03 November 2022

Asian history; 20th century history: c 1900 to c 2000; Nationalism; Economic history

Series: Cambridge Studies in the Emergence of Global Enterprise

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.

By: Christina Lubinski (Copenhagen Business School)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 235mm, Width: 158mm, Spine: 21mm
Weight: 580g
ISBN: 9781316511282
ISBN 10: 1316511286
Series: Cambridge Studies in the Emergence of Global Enterprise
Pages: 300
Publication Date: 03 November 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Christina Lubinski is Professor of Business History at Copenhagen Business School. Her previous publications include The Routledge Companion to the Makers of Global Business (2020) and Family Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization (2013). She was awarded the Henrietta Larson (2015) and Oxford Journals Article Prize (2013).

Reviews for Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations

'Challenging the notion that globalization and nationalism are often at odds, Navigating Nationalism shows how German business in India succeeded by negotiating a role for itself in the nationalistic development programme of twentieth century India. This is a major contribution to the historiography of international business in the developing world.' Tirthankar Roy, London School of Economics 'Lubinski's meticulously-researched history of German business in India from the 1880s to the 1980s provides crucial insights into nationalism, empire, globalization, and business in the long run. A tremendous achievement that will become a must-read in multiple fields.' Heidi Tworek, University of British Columbia