Navigating Entrepreneurial Opportunities in the Metaverse

Name: Navigating Entrepreneurial Opportunities in the Metaverse
Price: 392.68 AUD
Availability: OutOfStock
ISBN: 9798337329437

Syafiqah MD Nayan, Azman Norhidayah, Aeshah Umar , Aisha Imtiaz

$490.95 $392.68

Hardback

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English

Igi Global Scientific Publishing
26 November 2025

E-commerce: business aspects; Entrepreneurship; Graphical & digital media applications

As the digital frontier expands, the metaverse is emerging as a transformative space for innovation and connection. Blending immersive technologies like virtual reality and blockchain, the metaverse offers entrepreneurs a great opportunity to build new business models and create and redefine customer engagements with virtual environments. From virtual real estate and digital fashion websites that create interactive experiences and spaces, this evolving ecosystem is opening doors to businesses that were once unattainable. Navigating entrepreneurial opportunities in the metaverse requires not only technological savvy but also a deep understanding of digital culture, user behavior, and the evolving legal and economic frameworks that shape this new digital economy. Navigating Entrepreneurial Opportunities in the Metaverse explores how entrepreneurs in the virtual realm are capitalizing on this emerging domain by establishing virtual establishments to serve the expanding user community of the metaverse. This book discusses how entrepreneurs are now taking the lead in coming up with efficient marketing techniques to provide their customers with genuine virtual experiences. Covering topics such as entrepreneurship, metaverse, and virtual reality, this book is an excellent resource for business leaders, entrepreneurs, policymakers, researchers, academicians, and more.

Edited by: Syafiqah MD Nayan, Azman Norhidayah, Aeshah Umar, Aisha Imtiaz
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 19mm
Weight: 753g
ISBN: 9798337329437
Pages: 300
Publication Date: 26 November 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Dr. Azman, N. is a lecturer in Faculties of Business Management and Professional Studies, Management and Science University, Shah Alam, Selangor, Malaysia. She holds a doctoral degree in Business Management ""Consumer behavioural intention in healthy food product"" from Management and Science University (MSU). With the strong 7 years industrial experience, her particular specialization is digital marketing, big data, management, human resources, consumer behavior and marketing. She also receives Certified Marketing Professional from American Industrial Certification Institute for completing marketing professional courses. She has participated and presented research papers in several International academic conferences.