The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models, organizations across sectors are compelled to rethink their strategies for growth, resilience, and sustainability. The convergence of innovation, artificial intelligence, big data, blockchain, and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book, “Navigating Digital Disruption – Strategies for Sustainable Business Management”, is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM, Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights, aimed at offering a roadmap for managing digital trans□formation while ensuring sustainability.
Edited by:
Dhananjay Beura,
Mihir Ranjan Nayak,
Dhananjay Beura,
Durga Prasad Samantray
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 280mm,
Width: 210mm,
ISBN: 9781041204602
ISBN 10: 1041204604
Pages: 340
Publication Date: 22 January 2026
Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format: Paperback
Publisher's Status: Forthcoming
1 Justice at work: the interplay between job satisfaction, fairness in distribution, procedural justice, and work-life balance in influencing turnover intention Shiva Ram Patnaik and Malabika Sahoo 2 Exploring the impact of talent management and recruitment strategies on AI adoption in northern india: an empirical analysis Tulasi Bej, Padmalita Routray and Ashok Kumar Dash 3 Leveraging AI in recruitment and talent management Naincy Priyadarshini and Nargis Begum 4 An empirical vista: dynamics prompting impulsive purchases in indian structured retail K. Chandrasekhar, Saumendra Das and Neha Gupta 5 Disruptive technology for financial inclusion: can rural women align with the changing technology pattern? Sujata Kerketta and Sanjeeb Kumar Dey 6 Adoption of digital payment platforms among gen z in odisha: a study on customer satisfaction Dusmant Kumar Sahoo, Shiva Ram Patnaik, B.C.M. Patnaik and Ipseeta Satpathy 7 Bridging the financial divide: the transformative power of digital payment systems in fostering financial inclusion Binita Nanda, Anita Pareek and Sita Marndi 8 Exploring the role of simulated learning on portfolio management: enhancing investment decisions by addressing behavioural biases Ruchi Kushwah, Kalyan Kumar Sahoo and Sheetal Jaldhari 9 The role of incubators in startup ecosystem: a bibliometric analysis Kamesh Chivukula, Jyoti Ranjan Dash and Shahni Singh 10 Investigating the core elements impacting the integration of artificial intelligence in digital marketing Deepti Ranjan Sabat, Chinmaya Kumar Dash, Subash Chandra Nath, Tapan Kumar Panda and Manas Ranjan Sabat 11 Developmental idiosyncratic deals: a review of present literature, recent trends and applications Biswa Prakash Jena, Lopamudra Mishra and Satavisha Mishra 12 Nifty price movement prediction using generative adversarial networks Surjya Narayan Sahoo and Mamata Rath 13 AI-Powered insights into gen z’s festive buying impulses Jitendra Charan, Ankur Sharma, Nidhi Sharma, Nitin Girdharwal, Amit Sharma and Lalit Singla 14 A bibliometric and contextual study of disruptive technology for sustainable insurance business Sanjeeb Kumar Dey, Bideharanjan Swain and Laxmidhar Das 15 Can the IS success model be applied to understand user retention in UPI app? Ananta Prasad Nanda, Krishna Kumar Veluri and Dhananjay Beura 16 Digital divide in financial services : a study in odisha Nirmala Chandra Pattnayak and Rashmita Sahoo 17 Managing cyber risks in the financial sector amid digitalization Girija Nandini, Pramod Kumar Patjoshi, Tulika Singh, Mohanababu Chappa, Ratidev Samal and Sanjukta Mohanty 18 The impact of digital technologies on change management processes: a systematic review Parul Sharda, Ashutosh Kumar Jha and Kalyan Kumar Sahoo 19 The role of AI-powered tools in enhancing agility in stand-up training Ansuman Jena and Isar Qureshi 20 From policy to practice: analyzing the impact of government expenditure on literacy rate in india Gazal Bhardwaj, Rajalaxmi Mohanty and Shahni Singh 21 AI-Powered predictive models for financial crisis forecasting: a meta-study using data from past economic downturns Rajani Agrawalla, Satwik Patnaik, Madhusmita Pattanaik, Deepti Mishra and Ajit Kumar Sabat 22 Identifying critical competencies for it professionals in the digital age Nihar Ranjan Mahapatra, M A Rasheed and Sasmita Nayak 23 Unveiling genz engagement in m-banking: the moderating role of perceived trust in perceived transparency, perceived reward, and technological readiness Sagarika Mohanty, Lingam Naveen and Aishwarya Mohanty 24 Corporate social responsibility spending in india by public sector undertakings and private companies Hitesh Goyal, Prabhuram Tripathy and Chinmay Kumar Dash 25 Leveraging digital tools for employee engagement and well-being in remote working teams Susmita Parija, Saismita Das and Chandrasekhar Dora 26 Digital disruption and marketing strategies in the smart household device industry Madhumita Addy, Mohammod Abdula Rasheed and Rabinarayan Patnaik 27 AI-Driven insights and success factors for fintech adoption among street vendors and hawkers in odisha’s informal economy Swachha Sisir Das, Sasmita Mishra and Zefree Lazarus Mayaluri 28 Evaluating india’s government e-marketplace: insights from the delone and mclean framework Rajashree Pradhan, Brajaballav Kar and Latifur Rahman 29 Perception of commerce graduates of odisha on forensic accounting and investigation standards Manoswini Panda, Protik Roy, Rashmi Rekha Jena and Debabrata Sharma 30 Impact of IT committee facets on financial performance of indian private sector banks Debabrata Sharma, Anamika Kumari, Pradipta Banerjee and Sanjeeb Kumar Dey 31 Exploring the role of social media influencers in automotive consumer purchase intentions Aishwarya Mohanty, Lingam Naveen and Sagarika Mohanty 32 Behavioural intention to embrace fintech: a study of private sector bank employees’ attitudes and perceptions in bhubaneswar Sudeshna Dutta, Shahni Singh, Prajna Mohapatra, Bonita Mitra and Ankita Agarwal 33 Artificial intelligence in sustainable products: exploring research trends through bibliometric analysis Sushruti Panda, Lopamudra Mishra and Shahni Singh 34 Integrating mutual funds into sustainable finance: strategic investment approaches in the digital age Jyoti Ranjan Jena, Manoj Kumar Sahoo, Saroj Kanta Biswal and Mihir Ranjan Nayak 35 Leveraging digital twin technology for enhanced supply chain performance: insights and applications in social commerce Jyotisman Das Mohapatra, Pallabi Mishra and Debashis Mishra 36 Artificial intelligence and its effect on the efficiency & sustainability of the banking sector in india Dwaraka Nath Mohapatra, Alaka Samantaray and Chinmay Kumar Rout 37 Digitization of multiple supply chain network design for smart identification of preservation lapses with the support of AI & ML: a study of sustainable business management Kailash Chandra Nayak and Bhabani Sankar Ratha 38 Can organisational prestige be a faculty retention anchor? a study on management institutions in india Abhipsa Mishra, Bijaya Kumar Sundaray, Soumya Mohapatra, Dhyanadipta Panda and Abhijit Mohanty 39 Motivation and effect of using social media for personal finance among young adults in odisha Rakesh Sharma, Gnyana Ranjan Bal and Priyabrata Panda 40 “Redefining mobile payments” empowered by immutable ledger technology Pronita Bej and Prakash Chandra Swain 41 The future of design thinking: integrating artificial intelligence for success Annjaan Daash and Smaranika Dash 42 Determinants of adoption and usage of UPI platforms: a comparative analysis Ajitav Acharya, Lingam Naveen, Debabrata Sharma, Abhipsa Mishra and Rupambika Pattanaik 43 Optimizing Economic Order Quantity (EOQ) for perishable products with iso-elastic demand and linear deterioration using preservation technology and supply chain visibility through digital tools Chandan Kumar Sahoo, Kailash Chandra Paul, Ratikantadas Adhikari, Surendra Kumar and Shiva Ram Patnaik 44 Impact of CSR spendings on rural development projects in maharashtra and gujarat Girish Saive, Prabhuram Tripathy and Chinmay Kumar Dash 45 Consumer’s attitude towards shopping mall: reference to balasore city Sk Sabir Mohammad and Sasmita Mohapatra 46 A comparative study of NFTs and FTs: understanding their place in the future of investment Astha Agarwal 47 A study on the impact of multichannel marketing strategies on business growth Amarendra Bhuyan, AnnadaSankar Dash and Ankita Rath 48 Challenges leading to the reluctance of marginal entrepreneurs to adopt mobile payment Piali Haldar 49 Assessing the impact of cultural values on advertising ethics for sustainable business in india: a comparative study of urban and rural indian consumers Meena Nayak, Saumenrda Das and Srikanta Patnaik 50 Augmented engagement: a multidimensional model for AR integration in higher education Lingam Naveen, Ajitav Acharya, Debabrata Sharma, Rupambika Pattanaik and Ajit Kumar Mishra 51 Sustainable practices for india’s marine heritage: legal perspectives in a blue economy Rajalaxmi Mohanty and Sanjaya Kumar Lenka 52 Value exploration, brand equity, and sustainable tourism: a conceptual framework and empirical validation Dwipanita Mishra, Saumenrda Das and Rabinarayan Patnaik 53 Harnessing predictive analytics for optimizing sustainable development goal-focused investments: a comprehensive study of AI-driven strategies and their impact on socioeconomic and environmental outcomes CMA CS Ajit Kumar Sabat, Debadeepti Jagaty, Rajani Agrawalla, Rupsa Mahapatra, Chinmaya Kumar Dash and Ratidev Samal 54 Environmental, social, and governance disclosure and corporate financial performance: an insight from NIFTY 50 companies Jyotisankar Mishra, Antarjyami Sahu, Annada Sankar Dash and Pruthiranjan Dwibedi 55 ESG and financial resilience: an analysis of indian public and private banks Rasmirekha Sahoo, Aditya Prasad Sahoo and Kishore Kumar Das 56 Enhancing customer experience through digital connectivity: assessment of rural healthcare services Rahul K Khandelwal, Dhananjay Bapat, Ravindra Gawali, Mihir Ranjan Nayak and Rashmi Ranjan Panigrahi 57 Impact of fintech adoption on competitiveness and performance of banks in india Charu Saxena, Bhanupriya Khatri and Girija Nandini 58 HR analytics & inclusive growth: driving sustainable development for generation z and beyond Nihar Ranjan Agasti, Swati Swetalin Martha and Isita Mohanty 59 A study on leveraging Fin-Tech to improve the flow of capital in mutual funds Sabnoor Khatoon and Soumyalin Santy
Dr. Dhananjay Beura Dr. Dhananjay Beura is working as a professor in Marketing with BIITM, Bhubaneswar, having 22 years of experience. He has completed B.Pharma, PGDM and PhD in Marketing along with PGDM in digital Marketing from Purdue University, USA. He has developed his interest in core areas of marketing like Consumer Behavior, Brand management, Digital marketing & published many articles in international journals. He is also engaged in consulting activities related to strategic advisory with some of the Indian companies and advertising agency. There are eight trademark registered brands and two patent into his credit and few more in the pipeline to be registered. He is also engaged in conducting training program with few corporate and Govt. Institutions for sales force effectiveness and managerial effectiveness. He has published many articles in national and inter□national journal. Dr. Mihir Ranjan Nayak Prof. Mihir Ranjan Nayak has been practicing as a Management Professional since 1991 and contributed in the field of Management Education and Training including consultancy. He has rich experience of 33 years of service in the reputed organizations. He was the Registrar of BPUT-Odisha and made significant contribu□tion for setting up the University permanent campus at Rourkela. Dr. Nayak served in the KIIT University as Director Planning & Skill and contributed immensely in the field of International Training. Dr. Nayak served TATA as General Manager in HRD Division at Tata Refractories ltd. Odisha. He had also served IIPM which is promoted by L & T, ICICI, USHA Martin & Govt. of Odisha as the Director and established IIPM-School of Management. His experience also includes the Tobacco Giant In Tc where he has started the career in Quality Assurance. At present Dr. Nayak is spearheading the BIITM which is the reputed B School of the State of Odisha
