Nationalist Entrepreneurs and Territorial Disputes in Northeast Asia: Sustaining Public Interest

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Jiun Bang

Nationalist Entrepreneurs and Territorial Disputes in Northeast Asia

Sustaining Public Interest

Jiun Bang

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English

Routledge
24 September 2025

Globalization; International relations; International economics; Political economy; International business

Series: Rethinking Asia and International Relations

This book explores how nationalism surrounding territorial sovereignty requires a domestic nationalist ecosystem, aka the Nationalist Industrial Complex, to sustain public interest. It focuses on nationalist entrepreneurs representing local merchants who commodify nationalism by building businesses that explicitly incorporate elements of territorial sovereignty protection, e.g. food and apparel with the insignia of a disputed territory. The author argues that this ‘mundane’ everyday activity of commodification co-constitutes public interest surrounding territorial sovereignty and explains why nationalism might be more contingent than permanent. Despite its prevalence the commodification of nationalism is one of the most under-explored areas. This fresh insight on how everyday nationalism can influence ordinary people’s understanding of or attention to nationalistic issues will be of interest to scholars and students of East Asian international relations, nationalism, security studies, area studies, and comparative politics.

By: Jiun Bang
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781041098492
ISBN 10: 1041098499
Series: Rethinking Asia and International Relations
Pages: 160
Publication Date: 24 September 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Introduction: The business of nationalism Chapter 1: The Nationalist Industrial Complex (NIC) & discourses Chapter 2: Public awareness vs. public interest Chapter 3: Dokdo bread, Diaoyudao noodles, and Northern Territories apparel Chapter 4: The curious case of trademarks Conclusion: Gatekeepers, not instigators? Index

Jiun Bang is Assistant Professor of International Relations at Colorado College in Colorado Springs, Colorado, USA. Her thematic research interests include International Relations Theory (IRT), Security Studies, and gender/gendering, with a regional focus on Northeast Asia that typically includes China, Japan, and South Korea. She has published on South Korean female legislators (2023) and the religious far-right in South Korea (2025).